Summary
I'm a copywriter with 8+ years of experience. Have worked on 30+
brands. I believe in entertainment-driven advertising that's rooted in
insight, observation and culture.
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| Message first, medium later
| Emotion first, tech later
| Humour first, platform later
• Winner of the IndIAA Award by International Advertising Association –
for the Dailyhunt IPL Campaign
• Winner of the German Star of India award at the Indian Film Festival,
Stuttgart, Germany – for ‘Josh: No Need to Act – a Mental Health
Campaign'
• Writer of the controversial Tanishq ‘Ekatvam' campaign
Experience
Skills
In the Press
Education
Languages
Date of Birth
Freelance Creative Consultant | Mumbai | Aug 2024 - Present
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Creative Director | Ogilvy, Mumbai | Jan 2024 - July 2024
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Freelance Creative Consultant | Mumbai | Jan 2022 - Dec 2023
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Content Partner (Associate Creative Director) | WYP-Wondrlab, Mumbai | Apr 2021 - Nov 2021
Group Head | WYP Worldwide, Mumbai | Apr 2019 - Apr 2021
Creative Supervisor | WYP Worldwide, Mumbai | Apr 2018 - Apr 2019
Copy Supervisor | WYP Worldwide, Mumbai | July 2017 - Mar 2018
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Copywriter | Mixed Route Juice, New Delhi | Sep 2015 - Jun 2017
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Copywriter | Dentsu Webchutney, New Delhi | Apr 2015 - Aug 2015
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Social Media Community Manager | Razorfish, Publicis Groupe, New Delhi | Sep 2014 - Mar 2015
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Intern - Digital Marketing | Odino Pixar, New Delhi | Dec 2013 - May 2014
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Ad-film Writing - Long & Short form | Storytelling | Creative Strategy | Voice-over & Lyric Writing – English & Hindi | Creative Direction | Integrated Advertising | Brand & Consumer Insight |
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HT Interview - Creators of the Controversial Tanishq Ad
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Tanishq Ad Was Meant to be a Simple Message of Love
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Josh Celebrates World Mental Health Day With #NoNeedToAct
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Josh Sparks an Important Conversation on Mental Health
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B.A. Hons. Economics | Deshbandhu College, Delhi University | 2008 - 2011
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English | High-level proficiency
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Hindi | High-level proficiency
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1st Dec, 1989
